Google has officially announced their own software portal, Android Marketplace. The marketplace will initially be for free applications; a future upgrade will allow developers to charge for applications. Google is planning to add more features, such as versioning, multiple device profile support, and analytics.
The Android Marketplace, unlike Apple’s App Store, will allow any developer to post any application. There is no approval process or certification required.
According to Google’s Eric Chu:
Similar to YouTube, content can debut in the marketplace after only three simple steps: register as a merchant, upload and describe your content and publish it. We also intend to provide developers with a useful dashboard and analytics to help drive their business and ultimately improve their offerings.
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